aton

Where To Begin
2026


LP visual and packaging design for Milena’s Where To Begin. Hand-drawn illustrations and structural packaging system translating the album’s atmosphere into a cohesive visual language across form, material, and composition.
OVOO 001 
2025


Archival book design for the exhibition <[ˈhʌskɪŋ]>, integrating the artist’s reflections and curated research into a cohesive narrative. Bound in “Vortex” alternative leather to embody the visceral process of cicada molting, reflecting the exhibition’s transformative nature.
Arte Museum New York
2025


Video production and graphic materials for multi-channel campaign, including OOH displays, website visuals, Meta ads, invitations, and tickets. Integration of physical and digital experiences through rhythm, light, and atmosphere, reinforcing Arte Museum’s global brand identity within a new cultural context.
Milena
2025


Logo and merchandise design for singer-songwriter Milena, reflecting a distinctive and genre-defying musical identity. Classic visual tone combined with a flexible identity system, expressing a sensibility that resists confinement to a single genre or mood.
당신의 숲(Unsaid)
2025


Music video production for “Unsaid,” the title track of Hatchingroom and Shirakami Woods’ collaborative EP Shhm. Exploration of first love and nostalgia through layered emotional tones, creating a delicate and sentimental visual atmosphere.
Shhm,
2025


Graphics and collaborative logo design for Shhm, a project with HATCHINGROOM and Shirakami Woods. Visual identity extended into apparel production, with graphic applications across limited-edition garments.
reSOUND New York
2025


Design and production of video and print materials for the global launch campaign of reSOUND New York, an immersive sound-based exhibition by d’strict. Integrated visual outputs across media channels, supporting a cohesive campaign rollout and audience engagement.
Generation
2025


Conceptual exploration of marine ecosystem destruction and resulting genetic mutations, paralleled with the unpredictability of artificial intelligence. Visual narrative articulating speculative transformation through environmental and technological convergence.
도라지 불고기(Yakiniku ToRaJi)
2025


Poster and leaflet design emphasizing process over polished outcome, with selected production images subtly incorporated as traces of the video shoot. Visual language engaging with themes of representation, documentation ethics, and the observer’s perspective.


Asian Pop Festival
2025


Live visual design for Shirakami Woods at Asian Pop Festival, using scanned drawings and paintings collaged into dynamic sequences. Layered textures and irregular forms emphasizing tactile image quality, creating a raw and sensorial presence across the LED stage.
Arte Museum Las Vegas, Dubai
2025


Brand research and direction for video production, including main campaign films and motion pieces for individual artworks. Visual outputs applied across OOH displays, website visuals, advertisements, and printed materials.
생각공간:ThinkSpace
2025


Poster, motion poster, and catalogue design for an exhibition centered on uncertainty and constant change in contemporary life. Visual system proposing a “space for thinking,” enabling multiplicity and interaction to coexist within a unified framework.
HAEILO
2025


Album design for Shirakami Woods’ HAEILO, combining the Korean word hae (sun) and the English halo to reflect both light and phonetic resonance. Conceptual continuity across releases expressed as a circular narrative, linking sunset imagery and the previous January release HAE.
ALWFAV 7
 2024


Production management for A Line Which Forms A Volume (ALWFAV), an annual publication within the MA Graphic Media Design programme at London College of Communication. Responsibilities included material calculation, ordering, scheduling, and production oversight, alongside final photography and editing for symposium presentations and Instagram outputs in collaboration.
Through The Lens
2023


Design research project exploring the interplay between popular culture, graphic design, and social commentary, focusing on Korean dramas and their influence on perceptions of women’s roles and archetypes. Analytical framework informed by cultural narratives, examining media-driven representation and its visual translation.
Unless otherwise stated, all original work is © aton.
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