Visual Direction
Brand Visual Consulting
Editorial Art Direction
Collaboration
Hyowon is a visual director and designer based between Seoul and London.
Her practice investigates how personal, sensory experiences—emotions, memories, intuitions which can be translated into structured visual systems. She approaches the world as a living, ever-shifting database, where data includes not only metrics but also moods, thoughts, and perceptions.
Brand Visual Consulting
Editorial Art Direction
Collaboration
Hyowon is a visual director and designer based between Seoul and London.
Her practice investigates how personal, sensory experiences—emotions, memories, intuitions which can be translated into structured visual systems. She approaches the world as a living, ever-shifting database, where data includes not only metrics but also moods, thoughts, and perceptions.
London College of Communication
2023
BA Visual Communication Design (Major)
Seoul National University
2020
BA Department of Fashion & Textiles (Minor)
Seoul National University
2020
2024 -
Album and vinyl design, art direction for live stages, VJing visuals, music video production, visual identity development, analog–digital mixed media approaches.
Graphic & Branding Designer
d’strict Holdings, Seoul, KR
2024 -
Experienced in global advertising and branding production, with project contributions in Las Vegas, Dubai, and New York, including OOH media and commercial shoots.
Freelancer Camera Crew
2017-2021
Participated in live production for concerts and broadcasting including:
• BTS – Permission To Dance On Stage, LA, USA, 2021
• Soribada Best K-Music Awards, Seoul, KR, 2020, 2017
• Golden Wave Concert, Seoul, KR, 2020
• TXT – Mnet Comeback Show, Seoul, KR, 2020
• Asia Artist Awards, Seoul, KR, 2018, 2017
• K-Drama Festa, Pyeongchang, KR, 2017
• One Asia Festival, Busan, KR, 2017
• EXO – The ElyXiOn, Seoul, KR, 2017
• SUPER JUNIOR – Super Show 7, Seoul, KR, 2017
Illustrator
Indesign
Lightroom
Premiere
After Effect
Arena Resolume
Ableton
Figma
Blender
Print Making
(Riso, Litho, Letterpress, Silk screen, etc.)
Ceramic and craft tools
Fabric or Fashion relevant
Photograph (Film Developing, Digital Edit)
Videograph (Camera Setting, Edit)
Unfold, Strata, Tuoli, Xinjiang, CN, 2025
Home, Text and Dot, Seoul National University, Seoul, KR, 2019
Last Updated 25.10.31