does where matter?

This is a poster design for the brand “at.on”. It reflects on themes of self-assurance and attitude of mind, inspired by my experiences traveling and living in various places. Initially, I believed that changing my environment would solve everything, but I realised that the key was not the location, but my mindset. This realization involved breaking down the 'specificity' of certain places and emphasising my own beliefs and the 'direction' they point towards. These thoughts were collaged using graphics, photographs, and text, and expressed through a series of posters.