HERO at Rockefeller Center, New York, US
2025
For reSOUND New York, an immersive sound-based exhibition produced by d’strict, I designed and produced video and print materials for the campaign’s global launch.
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61 Chelsea Piers, New York, US
2025
For the global launch of Arte Museum New York, I created and edited video and graphic materials for various media channels, including OOH displays, website visuals, Meta ads, invitations, and tickets.
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Gwangju Design Biennale, Gwangju, KR
2025
Exploring the destruction of marine ecosystems and resulting genetic mutations, drawing a parallel with the unpredictability of artificial intelligence.
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Seoul, KR
2025
Music video production for Unsaid, the title track of Hatchingroom and Shirakami Woods’ collaborative EP <Shhm>. The work conveys the freshness of summer, youthful love, and the tenderness of fleeting moments in nature.
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HATCHINGROOM Seongsu, Seoul, KR
2025
Graphics and a collaborative logo for Shhm, a project developed with Hatchingroom and Shirakami Woods.
The graphics extended into apparel production, with prints applied to limited-edition clothing.
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Tuoli, Xinjiang, CN
2025
An imaginative archaeological experiment on traces, existence, and interpretation. Video projections, reflected and inverted through water and mirrored surfaces, form a double-reflection system that distorts perception and exposes the gap between observation and being.
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Art Space BOAN 3 , Seoul, KR
2025
Posters and leaflets highlighting the production process rather than presenting a polished final image. Selected candidate photos were subtly included, reflecting traces of the video shoot itself.
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Paradise City, Incheon, KR
2025
Analog drawings and paintings were hand-produced, scanned, and collaged into dynamic sequences. The layering of textures and irregular forms highlighted the tactile quality of the images, creating a raw and organic sensibility across the LED stage visuals.
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Wumin Art Center , Cheongju, KR
2025
Poster, motion poster, and catalogue design. The curatorial theme emphasised the uncertainty and constant change of contemporary life, while proposing the need for a “space of thought” where confusion, multiplicity, and interaction can coexist.
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Kintex, Seoul, KR
2025
Building on the analog–digital collage approach, the visuals were structured around a loose narrative arc. Sequences were designed to guide the audience through shifting moods and storylines, emphasiinsg rhythm and emotional flow in sync with the performance.
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Seoul, KR
2025
The title song HAEILO combines the Korean word hae (sun) and the English halo, reflecting both light and its phonetic resonance. The main track evokes sunset (ilmol), and the work connects to a previous January release titled HAE, creating a conceptual continuity represented as a “circle.”
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Seoul, KR
2025
Music video production for Shirakami Woods’ track Railway. The video visualises longing and the desire to hold onto moments slipping away like sand through fingers. Cinematic imagery is combined with VHS-style textures to evoke both nostalgia and immediacy.
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Seoul, KR
2025
Production for the visualiser HAE by Shirakami Woods. Directed around themes of nature, longing, emotion, and transience, conveying the memory and environment, setting the tone for the album’s broader narrative.
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London, UK
2024
Experimental project exploring the threshold between design and art. Rooted in self-reflection,
the work embraces ambiguity as a source
of creative freedom.
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London, UK
2024
“A Line Which Forms A Volume (ALWFAV)” is an annual publication project within the MA Graphic Media Design programme at the London College
of Communication.
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London, UK
2023
Exploring the interplay between popular culture, graphic design, and social commentary, recognising the influence of Korean dramas and their capacity to shape perceptions of women’s roles or archetypes.
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London, UK
2023
Photos and collages, reflecting the mix of nervousness and expectation experienced during
the first year in London. The title metaphorically evokes the act of applying paint paralleling the process of growth, and anticipation for outcomes.
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(Journey to Find the only weapon)
Seoul, Korea
2024
Through drawing, photography, and tactile experimentation, explored the idea of personal strength and vulnerability. Music became both a companion and a mirror throughout this process, guiding my reflections on identity and value.
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Seoul, KR
2021
Graphic installation on the imperfections and limitations of artificial bodies that can replace the human body.
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rabbit and tiger gallery, Seoul, KR
2021
Poster and postcard design for Ian Ha’s first solo exhibition. The tension between familiarity and strangeness is expressed through varied textures and hand-drawn elements. Layered compositions and tactile print finishes engage both the visual and tactile senses, enhancing the sensory experience of the work.
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HYOWON CHOI